Modern companies are already using a large number of new job profiles and specialists for digital marketing. For example Content-Managerbut also Web Designer, SEO Manager or E-Mail Marketing Manager or CRM Manager now belong to the permanent staff of every successful company.
Nevertheless, many entrepreneurs are faced with the question of how they can further scale their organization from the first, initial steps in digital marketing.

Attribution models, usually designed byWeb Analystsfor the e-Commerce,often leaveexperienced executives like theDigital Marketing Directordesperate, because often they are working with hundreds of variables and arecurse and blessing for the Digital Marketing at the same time, also due to a strong involvement ofData & Business Intelligence.

adoleo specifically helps companies to find out how the ideal marketing organization can be built. As part of our organizational consulting we deal intensively with the individual corporate goals, the budgets but also the media mix modeling and help to outline different layouts for your new, essentially digital marketing organization. We help you specifically to take the step towards digitization.

We are also successfully expanding existing, established digital marketing units. With our own Management Diagnostics Methodology, , developed by a DAX chief digital officer, we track down white spots in today’s marketing organization. Then we show ways and means of leveraging these potentials through the further development of existing resources and ultimately strategically transferring them into new performance corridors, of course taking into account existing specialist areas such as e-Commerce or Business Development & Digital Sales. The resulting job descriptions, which are strongly geared towards digital marketing KPIs (key performance indicators), are the blueprint for your new digital marketing organization and can be filled in a further step by you or by us with internal and external specialists and managers. It can also often be used to define a Digital Media & Performance Marketing Organisation more precisely and to classify it in regard to the company’s context.

Our range of services for the digital marketing department is rounded off by our recruiting services. We e.g. offer targeted Headhunting for specialists but alsoExecutive Search for directors and members of the C Suite such as the Chief Marketing Officer (CMO) . Our network is unique and usually enables us to complete projects much faster than usual in the market. You benefit directly from the contacts of a real DAX Chief Digital Officer and you can be sure that you will reach relevant and difficult to reach passive candidates for your company in the normal job market.

Incidentally, we also help companies that want to shape these processes actively by themselves to use digital marketing successfully in the HR environment: We offer targeted employer branding advice and services with which we present your company in a lively and attractive way via the digital channels. For example, this entire website was designed, designed and programmed by our adoleo team in Cologne. Take a look around!

And of course you can also profit from the Candidate Management for specialists in Digital Marketing: We understand that sometimes it can be difficult to find suitable candidates and suitable profiles for roles like Salesforce Marketing Cloud Manager, Digital Marketing Manager or Customer Experience Manager and to evaluate if these areas are still new or are not common due to the company’s focus and topics such as Information Technology, Data & Business Intelligence or Digital Media & Performance Marketing or Digital Marketing are only marginal areas. Our candidate management service allows you to hand over this part of the selection process to us so that you can concentrate on the tasks that will bring your company forward in the long term. We take on the task for you of checking the applications received from any source for technical and factual correctness and scoring the applicant field. At all times, we make sure that you know the current status of the incoming applications and adhere precisely to the timings specified by you.

Even small Cafés and the bike shop around the corner today work with specialists likeSocial Media Managersor Community Managers and because of this have a locally relevant and for the target group easy to track digital presence. While in the past century large corporations were using advertising created by PR-Managers, today billions of advertising media, often specifically designed bySearch Engine Advertising (SEA) Managers,is present on the internet and creates a new market reality. Using Data & Business Intelligenceand together with Digital Media & Performance Marketingmarketing campaigns get supported by algorithms and can be delivered precisely.

You no longer need your own Communikations Designer or Online Editorto draw attention to yourself as a company.
It is often no longer enough for larger companies to rely on just one channel. Often and with the help of a Head of Social Mediaalsready strong channels on platforms such as TikTok, Facebook, Snapchat, twitter, Instagram, etc. have been set up without the complex help ofUX Designers, UI Designersor technical SEO Managers . Also highly personalized E-Mail Marketing targeting a wide variety of customer segments has now become the standard. Vouchers and discounts are targeted by specialists such as Consumer Lifecycle Manager , played out along the lifecycle of the customers and should thus increase brand loyalty. Technologies like the Salesforce Marketing Cloud and Performance Marketing make this possible.

The entry barrier of high, initial set-up costs and complex IT projects that still existed in the past decades has now fallen thanks to modern cloud technology. The department Information Technology is often no longer responsible for decisions of this kind. Requirements come out much more throughDigital Media & Performance Marketingin direct connection to Digital Marketing . Often even Social Media Managersor Web Analystsin small start-ups can work with the same tools and technologies like theMedia Director or Digital Advertising Manager of a big corporation.

For many companies, a completely new market reality has arisen, in which much more attention has to be paid to the attention of prospective customers and customers than ever before. It is no longer about clicks and likes, but about being present in people’s minds and being able to monetize them. The gaming industry shows with job profiles like Monetization Managerthat the new way of launching successful digital business models is often in the freemium area, where basic content or services can be used free of charge. Even if this does not correspond to the classic rules of the market economy that the Digital Controller may still be used to a pay-to-use era, this model makes a considerable contribution to the success of start-ups in this area.

With adoleo you have a strong and well networked partner at your side. With our organizational consulting we plan your digital marketing organization of tomorrow. Developed by our own by a DAX chief digital officer Management diagnostic methods allow insights into existing organizations and show development potential. Rounded off from recruiting, which we take over for you as Headhunting for specialists and as Executive Search for executivesand board members, we offer you a selected keyboard of the most important services for the successful establishment of digital marketing in your company.