Many large brands and consumer goods manufacturers, as well as large e-commerce retailers with their own online shops, rely on internal digital media & performance marketing units in order to control their agencies and media partners more efficiently.
And especially in times of data-driven advertising, there is a close link with the area Data & Business Intelligence often indispensable. Specialists like Performance Marketing Manager, SEA Manager and Media Planer often already work routinely with Data Scientists or Business-Intelligence Analysts to make predictions about the impact of digital media campaigns on the availability and control of products in the market. But also in the area of e-Commerce the collaboration with e-Commerce Analysts or Online Shop Managers is on the agenda. Especially digital media specialists like Affiliate Marketing Manager work as an interface between e-Commerce and the area of Digital Media & Performance Marketing.
Many companies often break new ground when building such organizations. The building and structuring of Digital Media & Performance Marketing units with specialists like the Director of Performance Marketing or the Digital Advertising Manager is mostly still unknown. Fortunately, adoleo is at your side as a strong partner and expert in this area: Our organizational consulting is specialized in showing companies in which scenarios a digital media & performance marketing unit can be realized. The focus is on subject-related content such as attribution modeling and media mix modeling, as well as the simulation of various scenarios to represent your ideal organization.
Of course, adjacent areas such as Digital Marketing with Digital Marketing Managers and E-Mail Marketing Managers or SEO Managers are taken into account just like the field of e-Commerce with specialists like Online Shop Managers or Marketplace Managers.
If neededthe organizational consulting for digital media & performance marketingalso can be expanded to the technological level, for example in the field ofTech & Developmentprofiles such asFull Stack Developers, Backend Developersor DevOps Engineers that are required to build a Demand Side Platform (DSP) for the area of programmatic buying. Likewise, the area Data & Business Intelligence can be included, to plan an introduction of a Data Management Platform (DMP) for your company with experts such as Director of Data Science or Data Warehouse Architects.
With existing digital media & performance marketing units or parts of them, it often makes sense to use the adoleo methodology for management diagnostics for digital media . Developed by a DAX Chief Digital Officer for adoleo, it allows you to gain deep insights into your existing organization. For example, top performers and high potentials are recognizable, but at the same time white spots and potentials are also visible. The resulting decision basis is helpful to allocate new resources, to tie up existing ones or to convert or build a digital media & performance marketing organization. This method is particularly popular for the insourcing of services from media agencies on the company side, in order to implement quick and agile practicable solutions with reasonable use of resources.
Our adoleo recruiting solutions are in high demand for our Digital Media & Performance Marketing department: If you would like to search for specialists like Media Buyeror Media Controller for your organisation ouradoleo Headhunting for Digital Media & Performance Marketing is the ideal solution for your company. But also executives and board members such as Media Directorsor at C level theChief Marketing Officer (CMO) we can recruit for you with ouradoleo Executive Search . You benefit directly from the contacts of the network of a DAX Chief Digital Officer (CDO) and thus reach candidates who would have been difficult or impossible to reach in the normal job market.
However, companies that prefer their own recruiting benefit from ourEmployer branding consulting and services for Digital Media & Performance Marketing. Here adoleo offers your company to optimize the presentation of your company in order to approach potential applicants better and in a more target group-oriented manner. In times of a Europe-wide shortage of skilled workers in the field of Digital Media & Performance Marketing, this is a popular option.
Incidentally, our adoleo team in Cologne designed and programmed this website completely by themselves. We even take care of the maintenance in-house. We want our teams to be best prepared for the tasks in your projects and to have the relevant skills required.
Our offer is rounded off by theadoleo Candidate Management for specialists in Digital Media & Performance Marketing. As a company, you benefit from the fact that adoleo checks your incoming applicants for the specialist area for technical and factual suitability and evaluates them along the field of application. And it doesn’t matter which source the candidates come from. Our feedbacks are a welcome and important basis for decision-making for your personnel decisions in the area of Digital Media & Performance Marketing. Especially when you are not recruiting Digital Advertising Managersor SEA Managerson a daily basis, this can be a very good and strong help for you and your company.