Many large brands and consumer goods manufacturers, as well as large e-commerce retailers with their own online shops, rely on internal digital media & performance marketing units in order to control their agencies and media partners more efficiently.
And especially in times of data-driven advertising, there is a close link with the area Data & Business Intelligence often indispensable. Specialists like Performance Marketing Manager, SEA Manager and Media Planer often already work routinely with Data Scientists or Business-Intelligence Analysts to make predictions about the impact of digital media campaigns on the availability and control of products in the market. But also in the area of e-Commerce the collaboration with e-Commerce Analysts or Online Shop Managers is on the agenda. Especially digital media specialists like Affiliate Marketing Manager work as an interface between e-Commerce and the area of Digital Media & Performance Marketing.

Many companies often break new ground when building such organizations. The building and structuring of Digital Media & Performance Marketing units with specialists like the Director of Performance Marketing or the Digital Advertising Manager is mostly still unknown. Fortunately, adoleo is at your side as a strong partner and expert in this area: Our organizational consulting is specialized in showing companies in which scenarios a digital media & performance marketing unit can be realized. The focus is on subject-related content such as attribution modeling and media mix modeling, as well as the simulation of various scenarios to represent your ideal organization.
Of course, adjacent areas such as Digital Marketing with Digital Marketing Managers and E-Mail Marketing Managers or SEO Managers are taken into account just like the field of e-Commerce with specialists like Online Shop Managers or Marketplace Managers.

If neededthe organizational consulting for digital media & performance marketingalso can be expanded to the technological level, for example in the field ofTech & Developmentprofiles such asFull Stack Developers, Backend Developersor DevOps Engineers that are required to build a Demand Side Platform (DSP) for the area of programmatic buying. Likewise, the area Data & Business Intelligence can be included, to plan an introduction of a Data Management Platform (DMP) for your company with experts such as Director of Data Science or Data Warehouse Architects.
With existing digital media & performance marketing units or parts of them, it often makes sense to use the adoleo methodology for management diagnostics for digital media . Developed by a DAX Chief Digital Officer for adoleo, it allows you to gain deep insights into your existing organization. For example, top performers and high potentials are recognizable, but at the same time white spots and potentials are also visible. The resulting decision basis is helpful to allocate new resources, to tie up existing ones or to convert or build a digital media & performance marketing organization. This method is particularly popular for the insourcing of services from media agencies on the company side, in order to implement quick and agile practicable solutions with reasonable use of resources.

Our adoleo recruiting solutions are in high demand for our Digital Media & Performance Marketing department: If you would like to search for specialists like Media Buyeror Media Controller for your organisation ouradoleo Headhunting for Digital Media & Performance Marketing is the ideal solution for your company. But also executives and board members such as Media Directorsor at C level theChief Marketing Officer (CMO) we can recruit for you with ouradoleo Executive Search . You benefit directly from the contacts of the network of a DAX Chief Digital Officer (CDO) and thus reach candidates who would have been difficult or impossible to reach in the normal job market.

However, companies that prefer their own recruiting benefit from ourEmployer branding consulting and services for Digital Media & Performance Marketing. Here adoleo offers your company to optimize the presentation of your company in order to approach potential applicants better and in a more target group-oriented manner. In times of a Europe-wide shortage of skilled workers in the field of Digital Media & Performance Marketing, this is a popular option.
Incidentally, our adoleo team in Cologne designed and programmed this website completely by themselves. We even take care of the maintenance in-house. We want our teams to be best prepared for the tasks in your projects and to have the relevant skills required.

Our offer is rounded off by theadoleo Candidate Management for specialists in Digital Media & Performance Marketing. As a company, you benefit from the fact that adoleo checks your incoming applicants for the specialist area for technical and factual suitability and evaluates them along the field of application. And it doesn’t matter which source the candidates come from. Our feedbacks are a welcome and important basis for decision-making for your personnel decisions in the area of Digital Media & Performance Marketing. Especially when you are not recruiting Digital Advertising Managersor SEA Managerson a daily basis, this can be a very good and strong help for you and your company.

Smaller companies in particular often “only” differentiate between Marketing and Sales. The subdivision into individual marketing disciplines or subgroups usually only takes place in larger environments or at e-Commerce Retailers . This division into Digital Media, Performance Marketing and Digital Marketing is necessary in order to deliberately differentiate the responsibilities, but also the areas of responsibility of the individual units. adoleo explains how this can work:
In Digital Marketing there are classic disciplines like Content Manager, SEO Manager, E-Mail Marketing Manager orCommunikations Designer . Also PR Managers, Social Media Managersor Community Managers are assigned to this area. The derivation here is that these are specialists who play the so-called “owned”, the company’s own channels, and the “earned” channels. Classically, the company’s own channels are your own website, blog or content sections in e-Commerce. The “earned” channels, however, have been developed. At a time when it was not yet possible to buy followers, fans, and likes on social media, this derivation made sense, nowadays it needs a bit of explanation.

The definition is rounded off by the “paid” channels, those channels in which the brand or product actively pays for the presentation of the content. In the past, these were advertising placements, but today most former “earned” channels are indirectly included. This area is defined by Digital Media & Performance Marketing. The P-O-E model was made available to the general public in 2009 through Forrester Research and has been at least partially helpful in understanding the basics to this day.

Today it is sometimes difficult to define clearly where the sphere of influence of theDigital Advertising Manager ends and the one of theSocial Media Manager begins. A sponsored post on Facebook, Instagram or TikTok sometimes has to be decided within a few minutes, so there is no time for Media Planersand Media Buyersto start a media mix modeling or to deal with Web Analysts.
Nevertheless, the POE model gives a good idea of how the areas should be defined. In reality, however, even E-Mail Marketing is often paid and also areas likee-Commerce see SEA oder Precision Marketing as part of the functionality of their e-commerce platforms and not as a task of a Digital Media & Performance Marketing unit.

From our work with organizational consulting at adoleo we know that the answer to the question “Where does digital media begin and where does digital marketing end?” is not just a single, universal valid one. Rather, many factors such as the focus and structure as well as the general digital maturity of the organization are related to a well-considered answer. Therefore, companies appreciate the possibility of adoleo organizational consulting for Digital Media & Performance Marketing. Job descriptions, organization charts, and variable goals as well as KPIs for the individual actors in the digital media environment are simulated and outlined in various scenarios.
Also useful in this context and accordingly popular is ouradoleo management diagnostics for Digital Media & Performance Marketing units. The method developed by a DAX Chief Digital Officer allows you to better understand your organization and to identify potential as well as top performers. This can be very helpful in the context of a new marketing or media strategy, for example, and is often used by the C-Level, for example, the Chief Marketing Officers (CMO) .

Our range of adoleo services is rounded off by the option of Headhunting for Digital Media & Performance Marketing specialists like Performance Marketing Manager or SEA Manager besides the possibility of adoleo Executive Search for executives and board memberslike e.g. a Media Director or Director of Performance Marketing.